XML for creating a feed in Google Merchant Center is developed according to the xml standard Atom 1.0. You can use the Google Merchant Center generation type to create xml feeds for other sites that accept an xml file according to the Atom 1.0 standard.
Registration in the service
First you need to register in the service / Google Merchant Center
Study A guide for new members.
Setting the price list parameters in the Control Panel
The generation of Google Merchant Center files is generally configured similarly to generation of regular price lists.
When setting up, you need to specify several fields specific to Google Merchant Center:
- Product categories - types of products that will be uploaded to Google Merchant Center.
- Profile
- URL of the main page of the store - the full address of your site without "http://", for example oursite.abcp.ru
- Product Availability - Google Merchant Center you can configure 3 product availability options: "Yes", "No" and "By availability". This setting allows you to control the presence and status of this feature in the upload
- "Yes" - fill in the <g:availability>in stock</g:availability> tag for all products.
- "No" - we fill in the <g:availability>preorder</g:availability> tag for all products, which means "Pre–order", and <g:availability_date>YYYY–MM-DD</g:availability_date> - the date of receipt, which we calculate by the following order - we add to the date of price generation days from the "Delivery time (in days)" setting and the term of the position, if the "Add delivery time from the price list" checkbox is set.
- "By availability" - for positions with a final term of 0, fill in the tag <g:availability>in stock</g:availability>. For those who have a deadline of less than 0, fill in <g:availability>preorder</g:availability> and <g:availability_date>YYYY–MM–DD</g:availability_date> according to the rules from "No".
- Condition - New, Restored or Used product. For goods that have the "used goods" attribute in the VEHICLE, the following changes are made in <entry>:
- in <g:title>, [Used] and a description of the condition from the batch are added before the text of the description of the goods + Product description from the batch
- a used product has an element <g:condition>used [used]</g:condition>.
- <g:image_link> is added and as many <g:additional_image_link> as there are used product images.
- Store code [store_code] - store code. Filled in only for generating a feed with a local assortment (documentation)
- Delivery time (in days) - delivery time in days (1, 2, etc.) for the entire price list, which will be set to the price list if the selected availability value is "No" or "On availability".
- Add delivery time from the price list - when installing the checkbox, the term of the position from the price list will be added to the term from the configuration setting above.
- Language - only Russian or English is available. Posting a feed in Russian is allowed for most CIS countries. For other countries, it is possible to download in English. Learn more.
- Additionally - the text from this field will be added to the description tag after the description of the product and its characteristics. But you do not need to include information about the company and its rules in the description. Learn more
- In the general settings there is an item Priority source of the product description:
- Price list. The default value, the description is taken from the price list. If it is not in the price list, it is taken from the platform directory in the en_US locale, if "English" is selected in the config settings. Or in the default locale of the site, if it is not en_US, when in the config "Russian language". If there is no description in the directory, the default text "Detail" is substituted by defaultArticleDescription. Also, the characteristics of the product from the directory are added to the body of the ad.
- Product Information (Description). The description is taken from the "Description" column in Product information in the en_US locale, if "English" is selected in the config settings. Or in the default locale of the site, if it is not en_US, when in the config "Russian language". If there is no description in the product information, it is taken from the price list. If it is not in the price list, it is taken from the platform's directory in Russian or English according to the rules above. If not in the directory, then the default text "Detail" defaultArticleDescription is substituted. Also, the characteristics of the product from the directory are added to the body of the ad.
- Product information (description and extended description). For the title, the "Description" is used, for the body of the ad, the "Extended Description" from Product information. The characteristics of the product from the directory are not added to the body of the ad.
- Product Information (description and extended description) + product parameters. For the title, the "Description" is used, for the body of the ad, the "Extended Description" from Product information.Also, the characteristics of the product from the directory are added to the body of the ad.
Ad Formation
The price of the product is calculated according to the selected profile.
The product photo is taken from the abcp knowledge base. Photo - required parameter [documentation], so the setting "Exclude products without photos", which is in other types of generation, is activated here by default in the code.
The description of the ad is composed as follows:
Brand: 'brand', article: 'article', 'description'. * 'Character_name 1': 'value 1'. * 'Character_name 2': 'value 2'. 'Additional'
The characteristics are formatted as a bulleted list.
Example for 01089 Febi:
Brand: Febi, article: 01089, Antifreeze concentrate. Manufacturer's approval: VW TL 774C. Volume, l: 1.5.
Freezing point: -80.
Color: Blue. EAN-13: 4027816010890. Liquid type: antifreeze concentrate. Weight: 1.78.
Products in stock and on order! Consultation is free!